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    <heading>Who are we?</heading>
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      <para>...and what have we done....</para>
      <para> We at SPS work as consultants for one of the world&#8217;s larger
        producers of intellectual property, located not 100 miles from the Capitol
        dome.</para>
      <para>Salient characteristics of this client&#8217;s predicament include:

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          <HTML:LI>Extremely complex business rules</HTML:LI>
          <HTML:LI>Tight deadlines</HTML:LI>
          <HTML:LI>Graphics in numerous file formats</HTML:LI>
          <HTML:LI>Scientific and mathematical markup</HTML:LI>
          <HTML:LI>A user community of disparate computing skills</HTML:LI>
        </HTML:UL></para>
      <para>Reaction of the client&#8217;s user community to creating IP in XML
        is key. The XML tool must require:
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          <HTML:LI>Little special training</HTML:LI>
          <HTML:LI>Little understanding of document structure</HTML:LI>
        </HTML:UL></para>
      <para>In other words, <HTML:I><HTML:B>&#8220;Hide the
        tags!&#8221;</HTML:B></HTML:I></para>
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      <plug>&#169; 1999 Software Performance Systems.
      <HTML:IMG src="sps2.gif" height="73"/></plug>
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